Hey, Google's actually advertising, which raises the question about whether it has dumped it viral-only marketing philosophy. Probably not, but it's still interesting to see Google sponsoring PBS's Nova science show. This includes a 15-second video clip in which Google proclaims "it is proud to support Nova in the search for knowledge". You have to wonder why Google even bothers with advertising given its brand is so strong and ubiquitous. Perhaps Google is starting to become concerned about a backlash as more people bristle at its influence, power and ever-increasing number of services. As Bill Gates can tell you, there is a price for being an industry monster: no matter how good your products and/or intentions, market size tends to attract critics who push back against dominant players. As much as Google says "Don't be Evil", there is no way it can avoid being seen by some people as an industry bully. Google hasn't helped itself by getting into battle with copyright owners over the Library Project and the concerns over privacy when GMail was introduced. So perhaps Google has implemented a goodwill campaign to pro-actively stay onside with consumers. As much as Google is the dominant search engine player, it's still a long way of attracting the kind of wrath that Microsoft attracts.
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Mark Evansthe blog - examines the world of telecom and technology from a distinctly Canadian perspective.the person - lives in Toronto, CA with his wife and three children, and works as director of community with PlanetEye Inc. 
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Wednesday, December 14
Google Advertises
by
Mark Evans
on Wed 14 Dec 2005 03:06 PM EST
Hey, Google's actually advertising, which raises the question about whether it has dumped it viral-only marketing philosophy. Probably not, but it's still interesting to see Google sponsoring PBS's Nova science show. This includes a 15-second video clip in which Google proclaims "it is proud to support Nova in the search for knowledge". You have to wonder why Google even bothers with advertising given its brand is so strong and ubiquitous. Perhaps Google is starting to become concerned about a backlash as more people bristle at its influence, power and ever-increasing number of services. As Bill Gates can tell you, there is a price for being an industry monster: no matter how good your products and/or intentions, market size tends to attract critics who push back against dominant players. As much as Google says "Don't be Evil", there is no way it can avoid being seen by some people as an industry bully. Google hasn't helped itself by getting into battle with copyright owners over the Library Project and the concerns over privacy when GMail was introduced. So perhaps Google has implemented a goodwill campaign to pro-actively stay onside with consumers. As much as Google is the dominant search engine player, it's still a long way of attracting the kind of wrath that Microsoft attracts.
VC 101
by
Mark Evans
on Wed 14 Dec 2005 11:44 AM EST
For any of those Web 2.0 entrepreneurs out there - and wannabe entrepreneurs - Rick Segal has kindly put together a 12-step program for courting VCs properly. While it's a nice marketing plug for Rick's firm, J.L. Albright Venture Partners - it's also a must-read for entrepreneurs serious about raising private equity. From my short-lived days as an aspiring entrepreneur, I know first-hand that sitting across from a VC - even it's a casual conversation - can be intimidating. I mean, these are people who, in theory, could help make you a millionaire, right? (Our company, Blanketware Corp., never managed to raise venture capital and - sniff, sniff - I have yet to become filthy rich.) Rick's advice is straightforward: be courteous and polite, know your company and your market and be prepared to answer a variety of questions. His post is pretty long so get yourself a cup of coffee being diving in.
Tropic Networks' Odd Survival Plan
by
Mark Evans
on Wed 14 Dec 2005 10:10 AM EST
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Is the venture capital environment still struggling or is the telecom sector still unattractive to investors? These are questions that begged to be asked in the wake of Tropic Networks'