I'm not only a newspaper journalist but, not surprisingly, an
avid newspaper reader. That said, there is a pile of unread
weekend newspapers sitting in my living room. In those all too
brief moments of total down time, I find myself gravitating
to the Web rather than picking up a newspaper. I'm still reading
but it's blogs and various Web sites (including those of newspapers).
But I'm also blogging, checking e-mail, listening to music and finding the
answers to all those mysteries that pop into my head during the week
(i.e. is Walter Matthau still alive, how many goals did Cam Neely score with the Boston Bruins; can I get a cheap pair of Crocs
on eBay). Have, heaven forbid, newspapers lost their appeal? Probably
not but I think it suggests they must change to adapt to the Web's
growing presence. Whether it's blogs and podcasts; stories and features
that leverage print and the Web, or print-only stories that
cover what something means rather than what happened, newspapers
must change their stripes....and soon. Of course, the Web has been an
ongoing conundrum for newspapers because they have yet to find a
financial model that can let a Web site successfully co-exist with the
print product. Is the right model online subscriptions that
such as the Wall St. Journal provides?
Can advertising/AdSense provide newspapers with an online ROI? Do
newspapers need to get into the business of providing customized and
targeted news services to individuals willing to pay a subscription fee
for timely and relevant information? Lots of questions and lots of
answered questions.
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Sunday, November 6
by
Mark Evans
on Sun 06 Nov 2005 10:57 AM EST
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My blog has moved.
Check out the new Mark Evans. It's part of my mini-blog empire that also includes All About Nortel and Twitterrati. You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.
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