by
Mark Evans
on Mon 21 Nov 2005 07:49 AM EST |
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To be honest, I haven't paid much attention to Skype since eBay
arrived on the scene. After that deal went down, it seemed like Skype
lost its momentum or, least, its rebellious buzz. Of course, Skype is
still moving forward within the eBay empire but there appear to
be troubling signs on the horizon. SBC CEO
Ed Whitaker's recent "rant"
in BusinessWeek about how Web-based services such as Yahoo, Skype
and Google may have to pay to ride on his company's high-speed is the
first shot in what could be a nasty war over who has the "right" to
travel on the Web and what, if anything, to do have to pay. Skype also
seems to be headed for a battle with carriers and cablecos with a deal
to sell its service and phones through RadioShack (hat tip to
Om Malik for
putting the spotlight on this agreement). As Om succinctly points
out, it may be just a matter of time before Radio Shack's phone
partners "put the squeeze" on it. (Om also wonders Skype is going to
have QoS issues). Fundamentally, I think eBay acquired Skype at
the zenith of its popularity, industry impact and value -
kudos to Tim Draper and Niklas Zennstrom for their brilliant
orchestration of the sale. As VoIP quickly goes from novelty to
mainstream consumer service, the need for Skype for many consumers
will disappear except for hard-core users and people who want a
softphone on their desktop. Rather than being a telecom play, Skype's
real potential could be as a pay-per-call play - that is, if PPC
materializes financially anywhere near how pay-per-click (
Thank you, Bill Gross!) has performed. If you're looking for another sign of Skype's demise, check out
Skype Killer,
which lets IT administrator quickly eradicate Skype from their
networks. When this market becomes a growth industry, it's lights out
Skype!
Russell Shaw provides a step-by-step lowdown on how Skype Killer works - complete with screen shots.