No offsense  to the "Rehabilitation of Henry Blodget" (sounds a lot like a Lowest of the Low song) but every time I see him quoted or read a blog entry, it makes me a cringe a little. There is little doubt he knows the Internet space but there is this thing called credibility that goes hand in hand with knowledge. You can be the smartest person in the world but it means squat if you've got no credibility. So to see The Economist quote Blodget, who's now running his own research boutique, on the portal wars doesn't seem right. There is something unsettling to quote and promote someone who told his clients wonder things about dot-com stocks only to bash these companies within the hallowed confines of Merrill Lynch. When Blodget did that and then got caught, he lost one of his valuable assets - his credibility. So now he's on the comeback trail, which includes a blog to re-establish the "brand". To be honest, it's the blog that bothers me because it suggests the pursuit of a public persona. If Blodget was truly interested in restoring his credibility, he would take more subtle approach by quietly working behind the scenes - rather than trying to quasi-act as if bygones are bygones. Sure, he's made mea culpa claims on his blog but this is a guy who is banned from the securities industries. With more money than he will likely ever need, Blodget doesn't need to re-build a public profile (blog, media relations, etc.) to make ends meet. If he wants to re-establish his career, he should do it quietly and show clients that he can offer valuable insight. A few years of good advice will go a long way in restoring his street cred. Blodget has already had this 15-minutes of fame so it's time to let someone else take over the spotlight from a guy who established his reputation, credibility and jump-started his career with one lucky call in 1998 - Amazon hitting $400 within the next 12 months.