For years, there's been an urban myth of a huge pent-up demand for
Wi-Fi access in cafes and restaurants. It's based on the notion people
want to sip on a cappuccino while surfing the Web. Maybe it's just me
but sitting in a cafe means taking a break and talking to someone or
reading the newspaper. As a result, I'm far from taken with the news
Bell Canada will provide Wi-Fi access at Starbucks locations across
Canada. Apparently, a survey of 1,003 people - who trusts survey
results anyway? - suggests 72% of Canadians would be more likely to use
hotspots if they were available. I'd be more likely to drink free
coffee at Starbucks if it were available. When it comes to wireless
Internet access, I'm far more enthused about WiMax, particularly the
mobile variety because it will offer Internet anywhere rather than
being forced into a Starbucks. The way to look at Wi-Fi at Starbucks,
et al is its a low-cost tool to keep a small segment of the population
coming back rather than losing them to Tim Horton's where the term
"double-double" is heard way more often than "Wi-Fi".
If you want a tip on where Wi-Fi access is needed and would work
economically, it's hospitals. I spent four hours last week waiting
while my daughter had her broken leg checked out. I would have killed -
and paid - for some Internet access!
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I'll Have a Decaf Mocca Lite and Wi-Fi Access
by
Mark Evans
on Thu 06 Oct 2005 11:07 AM EDT | Permanent Link
Comments
Re: I'll Have a Decaf Mocca Lite and Wi-Fi Access
by
Tyler
on Thu 06 Oct 2005 11:31 AM EDT | Profile | Permanent Link
Hey Mark,
The consistently strange thing about Wi-Fi and the carriers if they keep thinking they can charge for it. I subscribe to the idea that Wi-Fi is like air conditioning -- the retailer pays for it to keep customers coming. The problem with Starbucks and Second Cup is that a Tim Horton's or Timothy's, if for some strange reason they launched Wi-Fi strategies, could start offering free Wi-Fi and it would only cost each outlet about $100 a month, plus the $1,000 or so upfront equipment cost... That's quite an affordable proposition if you want to one-up a competitor. Trackbacks
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