By now, AOL's $25-million purchase of Jason Calacanis' Weblogs Inc. has been widely strewn throughout the blogosphere and into the mainstream media. Lots of pats on the back for Calacanis for scoring another entrepreneurial home run. Strategically, the move makes complete sense for AOL, which has been aggressively driving to an advertising business model as its dial-up access business evaporates (20.9 million  subscribers and not going strong). Over the past few years, AOL vice-chair Ted Leonsis has been transforming the company by removing the walled garden - a strategy that's working given AOL's Web properties have more than 100 million unique visitors a month in the U.S. So what does Weblogs bring to the mix? The simple answer is: more traffic as its 80 or so blogs generate 30 million page views a month and another 25 million through RSS feeds. AOL apparently plans to sprinkle its newly-purchased blogs through sites such as Moviefone, AOL Music and Netscape - providing even more reason for people to visit these sites and, as important, give more reason for advertisers to come on over. At an even higher level, you now have to wonder if AOL's purchase of Weblogs is a sign that discussions to sell part or all of AOL to Microsoft are dead. If AOL is intent on enhancing its content portfolio, why would it then turn around and make a deal with Microsoft? Time-Warner CEO Richard Parsons has made it clear on several occasions recent that AOL is an important part of the growth mix so it appears Time-Warner will keep AOL within the fold.