It's like a miracle has happened: Cogeco
has suddenly become bullish about cable telephony. Instead of looking
to have an "underwhelming" 7K to 8K telephony customers in fiscal 2006
(year ending Aug. 30), the company has revised its targets to 32K to
37K due to "strong demand". To be honest, I could have told CEO Louis
Audet a long time ago that cable telephony was going to resonate with
consumers looking for an alternative to Bell Canada. I mean, all you need to do is
look over at Videotron, which
has won over more than 100K subscribers since February. Still, it's
good to see Cogeco jump on the bandwagon, even if it continues to adopt
a somewhat conservative approach given it has 821,433 cable customers.
It needs to be pointed out Audet has a pragmatic approach to expanding new
services with a strong focus on ROI. This contrasts with Videotron,
which has zealously pursued market share by offering phone service for
as low as $15.95 a month to its best - and most lucrative - customers.
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Cogeco Gets Aggressive About VOIP
by
Mark Evans
on Mon 24 Oct 2005 02:15 PM EDT | Permanent Link
It's like a miracle has happened: Cogeco
has suddenly become bullish about cable telephony. Instead of looking
to have an "underwhelming" 7K to 8K telephony customers in fiscal 2006
(year ending Aug. 30), the company has revised its targets to 32K to
37K due to "strong demand". To be honest, I could have told CEO Louis
Audet a long time ago that cable telephony was going to resonate with
consumers looking for an alternative to Bell Canada. I mean, all you need to do is
look over at Videotron, which
has won over more than 100K subscribers since February. Still, it's
good to see Cogeco jump on the bandwagon, even if it continues to adopt
a somewhat conservative approach given it has 821,433 cable customers.
It needs to be pointed out Audet has a pragmatic approach to expanding new
services with a strong focus on ROI. This contrasts with Videotron,
which has zealously pursued market share by offering phone service for
as low as $15.95 a month to its best - and most lucrative - customers.
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