If first impressions count for anything, new Nortel CEO Mike Zafirovski made it clear he has a strong handle on what needs to be done to resuscitate Canada's flagship high-tech company. At a press conference earlier today, Zafirovski was asked a softball question: "what do you see as Nortel's biggest priorities and opportunities". Rather than dance around the question with something like "Well, I've got to spend some time talking to our people, blah, blah, blah", Zafirovski quickly snapped off six points. This includes improving profit margins, making sure R&D spending is well focused, and the creation of a clear strategic direction. It was enough to make the hearts of financial analysts flutter with excitement! While Zafirovski steps into the spotlight, it was difficult not to get the impression that ex-CEO Bill Owens was less than happy about leaving the scene. Nortel denied they asked him to step aside but it was clear Owens best-until date had expired and he probably saw the writing on the wall. Given the reported troubles between Owens and COO Gary Daichendt, who resigned after less than three months on the job, it was interesting that Zafirovski made it clear he has no interest in having a COO. I get the feeling Zafirovski has been given complete control over operations by Nortel's board, which is the price you have to pay to attract world-class talent. It will be very interesting to see how much Nortel had to pay to convince for the privledge.