It sure didn't take long for Microcell Telecommunications CEO Andre Tremblay
to step aside now that the company's purchase by Rogers Wireless is
complete. Microcell may have been a disruptive, pain in the ass that
survived due to the largesse of creditors who cooperated when it filed for
bankruptcy protection under the weight of $2 billion of debt but it made the
country's wireless industry a lot more interesting. Give Tremblay credit for
getting Microcell through the bankruptcy protection process and into the
arms of Rogers for a cool $1.4-billion. While Rogers, Telus Mobility and
Bell Mobility must be happy to see Microcell go away, it will be missed -
particularly when wireless fees start to rise with anyone like Microcell
offering discount packages. You'll be missed, Mr. Tremblay
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Au Revoir, Andre Tremblay
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