So Nortel has decided now's the time for a corporate makeover. Out with the
old boring - if somewhat scandalous - image, and in with the new, hipper
look and feel. It's only been a few hours and I've already forgotten the new
corporate slogan -something about Nortel and networks, I think - but no
matter, it's the thought that counts. With a new chief marketing officer,
Clent Richardson anxious to make his mark, it's somewhat encouraging to see
Nortel strutting its stuff. I mean, it's not like there a rule Nortel has to
wallow in its financial troubles forever. That said, analysts were
particularily underwhelmed about the new marketing campaign. Almost to a
man, the reaction was "And so?". The real story is the restated results,
which will apparently come out soon. Only after they've been released and
digested can Nortel really start to talk about a new beginning again.
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