Hats off to the Motorola P.R. team for getting people excited about its "Q" smartphone, which is already being billed as a Blackberry-killer. The Globe & Mail jumped hard on the "Q" bandwagon today with a big story on the front of the business section - completing with a nice quote from Rob Enderle that "Q" is an "aggressive push toward dethroning RIM". Before anyone and everyone gets ahead of themselves, we all need to take a deep breath and spend some time to put things in context. First, "Q" will not be hitting the market for at least another six months, and you have to think RIM will be launching some cool new devices before the end of the year. Second, let's look at where "Q" may have its biggest impact. It may not be RIM that should worry but Palm because the "Q" looks a lot like a Treo. Three, "Q" may have good curb appeal but corporate users don't care much about looks; they're into performance. RIM has been successful because its technology resonates with corporate IT buyers: cost, battery life and durability. Finally, RIM has a licensing deal with Motorola so it's entirely possible there will be a "Q" featuring Blackberry software. As RIM co-CEO Jim Balsillie told the Globe yesterday "There's no knockout punch here. This is not a game changer. This is just a new design". Engadget, by the way, has several photographs comparing "Q" with the Treo and the Blackberry.