Microsoft has introduced a new and improved search engine called Live Search. So like any good blogger and ego-centric Web user, naturally the first thing I did was conduct a search for "Mark Evans". Wait, what's this? Live.com barely has me on the front page -whereas Google and Yahoo both rank me #1. So who does Microsoft love more than me? Well, the top-ranked Mark Evans is some guy in England who's a veterinary surgeon, TV personality, author, amateur engineeer and e-commerce retailer. Now, that's a Mark Evans who's living up to his name but I'm not going to take this sitting down, Mark Evans. Until Live.com makes me the #1 Mark Evans, this is war...well, sorta, kinda, maybe given all of us Mark Evans should probably stick together. Microsoft's press release can be found here, while everything else you'd want to hear from folks in the blogosphere is here.