For all my thoughts - ranting? - about the need for better blog search, I wasn't aware Mark Cuban was behind Ice Rocket until I read his post today. I guess he's an investor in Ice Rocket given he refers to them as "we". Cuban talks about the demand for different and/or better blog search. He said Ice Rocket will "focus on providing a service to the majority of Internet users who don’t blog, or who blog as a social experience. In particular, we will focus on supporting business users who want a continuous feed of fresh information relating to those things that are important to them." I'm not sure what he exactly means but I have tried Ice Rocket and it seems to work well. In fact, I find Ice Rocket and, in particular, Blogdigger to be better search tools than Technorati, which seems to be struggling with its methodology and popularity. Of course, I think we're all waiting for the day when Google unleashes its blog search "beta" or acquires Technorati, Ice Rocket or Blogdigger. Just out of curiosity, does anyone find it interesting Cuban is so enthusiastic about Ice Rocket in the wake of his brief dalliance with troubled Mamma.com last year? Clearly, he's a man on a search for the next search play.