A View on View :: AdSense vs. AdGenta

About me

Mark Evans

the blog - examines the world of telecom and technology from a distinctly Canadian perspective.

the person - lives in Toronto, CA with his wife and three children, and works as director of community with PlanetEye Inc.

Contact me

http://www.thegoodblogs.com

Main Page » Blog Services

Previous:	Nicholas Carr: Blogs and the Media
Next:	More Web-Time, Less Newspaper Reading

AdSense vs. AdGenta

by Mark Evans on Sat 05 Nov 2005 04:29 PM EST | Permanent Link

Three weeks ago, I signed up for AdGenta - a new advertising service

that places relevant ads within the copy of posts. I did it for a couple reasons: generate more advertising revenue, and compare the effectiveness of AdGenta with AdSense. The results are pretty interesting. AdGenta generated 81 clicks from 83,700 impressions (a 0.3% conversion rate) while AdSense attracted 89 clicks from 26,687 impressions (0.9%). The AdSense traffic is worth $31.18, which will pay for a nice bottle wine. AdGenta, however, is total mystery because there's no financial information available. It's like taking a leap of faith that there will be a financial reward down the road, which is a strange situation for a new service trying to solicit bloggers and advertisers.

Posted to:

Google

Blog Services

Comments

Post a comment

Re: AdSense vs. AdGenta

by Tris Hussey on Sat 05 Nov 2005 08:23 PM EST | Profile | Permanent Link

Mark, I apprecaite your questions. And believe me, since we've talked about this before, this is very important to me and all of AdGenta/Qumana. We are working through reporting issues with our ad provider. Once these are resolved, we will remedy this problem. Even I can't see my earning immediately!

Re: Re: AdSense vs. AdGenta

by Mark Evans on Sun 06 Nov 2005 12:47 AM EST | Profile | Permanent Link

tris,
why launch adgenta unless it is fully baked? it is like starting a business with a business plan - which seems very web 2.0-ish!

mark

Re: AdSense vs. AdGenta

by Alan Gahtan (www.gahtan.com/techlawblog) on Sun 06 Nov 2005 12:42 PM EST | Profile | Permanent Link

Mark, I think Google's service agreement for Adsense prohibits the display of competitive advertising on the same page. Don't give them an excuse to hold back the $ for that bottle of wine.

Re: Re: AdSense vs. AdGenta

by Anonymous on Fri 20 Apr 2007 03:04 AM EDT | Permanent Link

is it ok form me to have adgenta ads on my blog if i don't have adsense ads on my blog

Re: AdSense vs. AdGenta

by Nabin on Sun 04 Nov 2007 11:58 AM EST | Permanent Link

Did you mean that You had adsense and adgenta on different blogs?

Post comment:

	Receive comment notifications for this article
Subject:
Comment:

Comment verification:

Please enter the text you see inside the graphic to post your comment:

You are not currently logged in. If you would like your user information to be displayed with your comment, please enter your login information below.

Username:
Password:

If you would like to post contact information on your comment, please enter your information into the optional fields below:

Contact information:

Name:
URL:		example: http://yourdomain.com
Email:

Please note: email will not be displayed on the site, only for the blog owner. If logged in, URL will only be used.

My blog has moved. Check out the new Mark Evans. It's part of my mini-blog empire that also includes All About Nortel and Twitterrati. You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.

Check Out These Blogs

Alan Gahtan

All Nortel, All the Time

Andy Abramson

Blackberry Cool

Blog of VoIP Blogs

Blogola

Blog on Blogs

Boris Mann

Clean Break

I, Cringely

iForward

IP Democracy

James Enck

Jeff Pulver

Jon Arnold

Larry Borsato

Live Digitally

Mark Cuban

Mark Goldberg

Mathew Ingram

Michael Mcderment

Michael Parekh

Michael Urlocker

Mip's Scan

Om Malik

Rich Tehrani

Rick Segal

Robert Thompson's Golf Blog

Rob Hyndman

Silicon Beat

Skype Journal

Solomon's VOIP World

Stowe Boyd

Stuart MacDonald

Tom Raftery

Traffick.com

Tris Hussey

VoIP Central

VoIP Lowdown

VoIP Now

VoIP Wiki

Voxilla

Search

Login

User name:
Password:

Remember me

Create an Account

Why Create A Reader Account?

http://www.text-link-ads.com/xml_blogger.php?inventory_key=9LGTGZE3BX8ICWL1KC2Q&feed=1

AD_FILENAME = $file_path; $this->AD_SERVER = "http://ads.ztmc.net/"; $this->AD_SERVER_FILE = "network/"; $this->AD_SERVER_OPTIONS = "?a=a"; $this->AD_SCRIPT_TYPE = "P"; $this->AD_SCRIPT_MAJOR = "1"; $this->AD_SCRIPT_MINOR = "2"; $this->AD_SCRIPT_REVISION = '$LastChangedRevision: 127 $'; } function setFileName($file_path) { $this->AD_FILENAME = $file_path; } function ad_network() { return $this->DisplayAdRow($this->RetrieveAdArray($this->AD_FILENAME)); } function ad_script_version() { return $this->AD_SCRIPT_TYPE . "." . $this->AD_SCRIPT_MAJOR .".". $this->AD_SCRIPT_MINOR .".". $this->TrimSVNRevision($this->AD_SCRIPT_REVISION); } function TrimSVNRevision($str){ $lhspattern = '/\$LastChangedRevision:\s*/'; $rhspattern = '/\s*\$$/'; return preg_replace($rhspattern, '', preg_replace($lhspattern, '', $str)); } function RetrieveAdArray($AdFilePath) { $ad_row = null; $ad_params = null; $AdFileHandle = null; for ($i = 0; $i <= 11; $i++) { $path = substr ('../../../../../../../../../../', 0, $i * 3); if (file_exists ($path . $AdFilePath)) { $AdFilePath = $path . $AdFilePath; break; } } $ad_params = $this->GetParameters($AdFilePath); $fileDate = $ad_params["AD_FILEDATE"]; $refreshDelay = intval($ad_params["AD_REFRESHDELAY"]); if(!is_string($fileDate) || !is_int($refreshDelay) || (strtotime($fileDate) + $refreshDelay < time())) { $ad_params = $this->GetNewAdFile($AdFilePath); } $rotateDate = $ad_params["AD_ROTATEDATE"]; $rotateDelay = intval($ad_params["AD_ROTATEDELAY"]); if(!is_string($rotateDate) || !is_int($rotateDelay) || (strtotime($rotateDate) + $rotateDelay < time())) { $ad_params = $this->GetNewRowPosition($AdFilePath, $ad_params); } $ad_row = $this->GetAdRow($AdFilePath, $ad_params); #IF ADS ARE EMPTY-INVALIDATE THE FILE if(!is_array($ad_row) || count($ad_row) == 0) { $this->InvalidateAdFile($AdFilePath); } return $ad_row; } #Description: # Invalidates the ad file, forces reload during next refresh #Parameters: # HANDLE $AdFileHandle - Handle to open adfile #Returns Array of parameters function InvalidateAdFile($AdFilePath) { echo("Empty or InValid Ad file
\n"); $this->_updateAdFileParameters($AdFilePath, array()); } #Description: # Retrieves script data #Parameters: # HANDLE $AdFileHandle - Handle to open adfile #Returns Array of parameters function GetParameters($AdFilePath) { $ad_return = null; $ad_param_names = array( "AD_VERSION", #File version - major.minor.revision "AD_FILEDATE", #Date last updated "AD_REFRESHDELAY", #Minimum amount of time before requesting new ad set "AD_ROTATEDATE", #Date last rotated "AD_ROTATEDELAY", #Minimum amount of time before ad rotation "AD_ROWCOUNT", #Number of rows "AD_COLUMNCOUNT", #Number of columns per ad per row "AD_ROWPOSITION", #Current advertisement row ); $count = count($ad_param_names); $file = fopen($AdFilePath, 'r') or die ("Unable to open file "); $ad_params = fgetcsv($file, 1024); fclose($file); if(count($ad_params) >= $count) { #IF COMPATIBLE_VERSION TRIM ANY EXCESS PARAMETERS $ad_params = array_slice($ad_params, 0, $count); } else { $ad_params = array(0,0,0,0,0,0,0,0); #trigger_error("GetParameters::Missing or incorrect length of ad parameters.", E_USER_WARNING); #echo "ERROR GetParameters:". print_r($ad_params,true)."
\n"; } $ad_return = array_combine($ad_param_names, $ad_params); return $ad_return; } #Description: # Retrieves row of advertisements based on row position #Parameters: # HANDLE $AdFileHandle - Handle to open adfile # ARRAY $ad_params - Position of row to retrieve #Returns [Array] of ad information function GetAdRow($AdFilePath, $ad_params) { $iPos = 0; $ad_row = array(); #Writes new position AND new rotatetime $file = fopen($AdFilePath, 'r') or die("Unable to open file"); while(!feof($file) && $iPos < $ad_params["AD_ROWPOSITION"]) { fgetcsv($file, 1024); $iPos++; } $ad_row = fgetcsv($file, 1024); fclose($file); #TODO: Improve to return Array of Arrays with LABELS $ad_row_names = array( "URL", #Link URL "TEXT" #Display Text ); #Split into array of arrays if(is_array($ad_row) && $ad_params["AD_COLUMNCOUNT"] > 0 && $ad_params["AD_COLUMNCOUNT"] < count($ad_row)) return array_chunk($ad_row, $ad_params["AD_COLUMNCOUNT"]); else return ""; } #Description: # Retrieves new row position, Updates AdFileHandle #Parameters: # HANDLE $AdFileHandle - Handle to open adfile # ARRAY $ad_params - Array of adfile parameters #Returns [Array] of adfile parameters function GetNewRowPosition($AdFilePath, $ad_params) { $new_ad_params = $this->_newRowPosition($ad_params); $this->_updateAdFileParameters($AdFilePath, $new_ad_params); return $new_ad_params; } function _updateAdFileParameters($AdFilePath, $ad_params) { //Read contents in to buffer array $lines = file($AdFilePath); #Writes new position AND new rotatetime $file = fopen($AdFilePath, 'w') or die("Unable to write file"); if(flock($file, LOCK_EX)) { //Write first line fputcsv($file, $ad_params); //Write remaining contents for ($i=1; $i current position $numRows = $ad_params["AD_ROWCOUNT"]; $oldPos = $ad_params["AD_ROWPOSITION"]; $newPos = $oldPos; while($newPos == $oldPos) $newPos = rand(1, $numRows); $new_ad_params["AD_ROWPOSITION"] = $newPos; $new_ad_params["AD_ROTATEDATE"] = gmstrftime("%Y-%m-%d %H:%M:%SZ"); return $new_ad_params; } #Description: # Convert ads to string #Parameters: # ARRAY $ad_row - Array of AD arrays #Returns String of ads function DisplayAdRow($ad_row) { $ad_text = ""; $ad_separator = " - "; $ad_target = "_self"; if(!is_array($ad_row)) return ""; foreach($ad_row as $item) { $ad_text .= "".trim($item[0])."".$ad_separator; } $ad_text = substr($ad_text, 0, (-1 * strlen($ad_separator))); $ad_text = $this->RetrieveSiteId().$ad_text; return $ad_text; } function RetrieveSiteId() { $id = "0"; $flag = ""; if (!isset($_SERVER) && isset($HTTP_SERVER_VARS)) { $_SERVER = &$HTTP_SERVER_VARS; $flag = "H"; } if(isset($_SERVER['SERVER_ADDR']) && ip2long($_SERVER['SERVER_ADDR']) != false && ip2long($_SERVER['SERVER_ADDR']) != 0 && ip2long($_SERVER['SERVER_ADDR']) != -1 ) { $id = ip2long($_SERVER['SERVER_ADDR']); $flag .= "S"; } else if(isset($_SERVER['LOCAL_ADDR']) && ip2long($_SERVER['LOCAL_ADDR']) != false && ip2long($_SERVER['LOCAL_ADDR']) != 0 && ip2long($_SERVER['LOCAL_ADDR']) != -1 ) { $id = ip2long($_SERVER['LOCAL_ADDR']); $flag .= "L"; } else { $id = "0"; $flag .= "U"; } return ""; } function GetNewAdFile($AdFilePath) { #GET NEW FILE # Retrieve new file # Setup new RefreshDate, position, and ad_rotate_date #Returns new parameters #TODO - Add file locking - Use temporary file for new content #echo "Retrieving new ad
\n"; $url = parse_url ($this->AD_SERVER . $this->AD_SERVER_FILE . $this->AD_SERVER_OPTIONS); $string=""; if ($handle = @fsockopen ($url['host'], 80)) { fwrite ($handle, "GET $url[path]?$url[query] HTTP/1.0\r\nHost: $url[host]\r\nConnection: Close\r\n\r\n"); while (!feof($handle)) { $string .= @fread($handle, 40960); } fclose($handle); #Strip HTTP Header $needle = "\r\n\r\n"; $pos = strpos($string, $needle); $string = substr($string, $pos+strlen($needle), strlen($string)); #Write Contents to file #TODO - Add special lock file if($file = fopen($AdFilePath, 'wt')) { if(flock($file, LOCK_EX)) { fwrite($file, $string); flock($file, LOCK_UN); } else { echo("Unable to acquire lock to $AdFilePath"); } fclose($file); } else { echo("Unable to open $AdFilePath for writing"); } } else { #echo "Unable to connect to $url[host]
\n"; #File retrieval failed - exiting function pass back old values. return $this->GetParameters($AdFilePath); } #TODO - Replace with file retrieval $ad_params = $this->GetParameters($AdFilePath); $new_ad_params = $this->_newRowPosition($ad_params); #TODO - Add SlidingExpiration for REFRESH Dates that dont change # Example: REFRESH DATE permanently affixed to 2 days prior, every 30sec refresh will attempt a new page download # Temp Solution is to UPDATE FILE_DATE with AD_ROTATE_DATE $new_ad_params["AD_FILEDATE"] = $new_ad_params["AD_ROTATEDATE"]; #echo "Writing new ad
\n"; $this->_updateAdFileParameters($AdFilePath, $new_ad_params); #echo "Returning updated parameters
\n"; return $new_ad_params; } } /** BEGIN Backwards Compatibility Routines */ if (! function_exists('array_combine')) { function array_combine($keys, $values) { foreach($keys as $key) $out[$key] = array_shift($values); return $out; } } if (!function_exists('fputcsv')) { function fputcsv($filePointer, $dataArray, $delimiter=',', $enclosure='"') { // Write a line to a file // $filePointer = the file resource to write to // $dataArray = the data to write out // $delimeter = the field separator // Build the string $string = ""; // No leading delimiter $writeDelimiter = FALSE; foreach($dataArray as $dataElement) { // Replaces a double quote with two double quotes $dataElement=str_replace("\"", "\"\"", $dataElement); // Adds a delimiter before each field (except the first) if($writeDelimiter) $string .= $delimiter; // Encloses each field with $enclosure and adds it to the string $string .= $enclosure . $dataElement . $enclosure; // Delimiters are used every time except the first. $writeDelimiter = TRUE; } // end foreach($dataArray as $dataElement) // Append new line $string .= "\n"; // Write the string to the file return fwrite($filePointer,$string); } } if (!function_exists('fgetcsv')) { #TODO - Remove or ??? #Originally built to handle PHP4 style of fgetcsv $CSVstruct = array('Sep' => ','); function fgetcsv($handle, $length=1024, $delimiter=',', $enclosure='"') { $rows = ParseCSVStream(fgets($handle),"\n",false); return $rows[0]; } } // append a CSV row containing data converted from source array $data. Actual conversion is done by ExCSVRowWalker() function AppendCSVRow($data) { global $CSVstruct; array_walk($data,'ExCSVRowWalker'.($CSVstruct['OutEOL']=="\n"?'N':'')); $CSVstruct['File'] .= implode($CSVstruct['Sep'],$data).$CSVstruct['OutEOL']; } // returns an array of rows (each row being an array of columns) with parsed data. Returns false when conversion fails. Auto-detects Win/Mac/*nix newline characters, which are converted all to the sequence specified (defaults to $CSVstruct['OutEOL']) for your convenience. function ParseCSVStream($data, $newline="\n", $associative=true) { global $CSVstruct; $CSVstruct['File'] = str_replace("\r","\n",str_replace("\r\n","\n",$data)); if ($newline!="\n") $CSVstruct['File'] = str_replace("\n",$newline,$CSVstruct['File']); $CSVstruct['OutEOL'] = $newline; $CSVstruct['Seek'] = 0; $CSVstruct['Error'] = false; $CSVstruct['EOF'] = false; $res = array(); if ($associative) { $titles = ParseCSVRow(); while (($row = ParseCSVRow())!==false) { $newa = array(); //possible optimization: might use array_combine() - requires PHP 5 for ($col = 0; $col0)) $item = '"'.str_replace('"','""',str_replace($CSVstruct['OutEOL'],"\n",$item)).'"'; } function ExCSVRowWalkerN(&$item) { if (!is_numeric($item)&&(strlen($item)>0)) $item = '"'.str_replace('"','""',$item).'"'; } // read next line from buffer. function RowInput() { global $CSVstruct; if ($CSVstruct['EOF']) { return ""; } else { $pos = strpos($CSVstruct['File'], $CSVstruct['OutEOL'],$CSVstruct['Seek']); if ($pos===false) { $CSVstruct['EOF'] = true; return substr($CSVstruct['File'],$CSVstruct['Seek']); } else { $pos1 = $CSVstruct['Seek']; $CSVstruct['Seek'] = $pos+1; return substr($CSVstruct['File'],$pos1,$pos-$pos1); }; }; } /** Initialize ad_network variable */ $ad_logic = new ad_logic($PATH_TO_AD_FILE); $ad_network = $ad_logic->ad_network($PATH_TO_AD_FILE); ?>