A View on View :: Power of the iPod

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Power of the iPod

by Mark Evans on Wed 20 Sep 2006 07:51 AM EDT | Permanent Link

If you want some insight into why the iPod is such a smash success - and why Microsoft's Zune will have a tough time getting a solid market foothold - check out National Post Robert Fulford's recent column. At 74, Fulford likely falls outside the iPod's "target market" but the fact he finds his Nano "the finest private luxury object of this century so far" reflects how the iPod has resonated with so many consumers (more than 60 million and counting to be precise). If Fulford starts publicly pining for an iTV device, you know Apple has scored another home run.

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Comments

Re: Power of the iPod

by Michael Urlocker on Wed 20 Sep 2006 05:21 PM EDT | Permanent Link

I think Fulford hints at something important: the simplicity of iPod, which is what makes it a hit for 60 million people and a disruptive product in the music business.

We ran a Disruption ScoreCard for Apple's new iTV wireless video iPod system and it scored A-, which is exceptional. Compare... Vonage rated a C when we scored it right after the IPO.

http://www.ondisruption.com/my_weblog/2006/09/apples_itv_vide.html

Re: Re: Power of the iPod

by Mark Evans on Thu 21 Sep 2006 07:54 AM EDT | Profile | Permanent Link

excellent point. i saw the scoreboard - nice tool!

Re: Re: Power of the iPod

by Ross on Thu 21 Sep 2006 12:03 PM EDT | Profile | Permanent Link

Rating Vonage before the IPO would have been more interesting.

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