My column in today's Financial Post looks at how Steve Jobs and Apple are focused on getting a strong foothold in the digital living room - a potentially lucrative market also being targeted by Microsoft, Intel, Dell, Cisco, etc. My take is that Apple has as good a shot as anyone because it's a world-class industrial design company that makes ultra-cool, user-friendly devices. iTV - the much-hyped device that will wirelessly connnect the TV to Macs (and, I suspect, PCs) could be the next Newton but I doubt it if the iPod's success is any indication. Read/Write Web believes Apple will get the design of the iTV rights but thinks access to content (movies) will be a big challenge. For an extensive look at the iPod/iTunes empire, check out Daring Fireball.
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Comments
Re: The Genius of Jobs
The Newton was billed as something it wasn't: its inability to deliver on its promised handwriting recognition resulted in its being the butt of jokes. Apple hasn't made that mistake since, and the iTV appears to use only proven technology.
My own reservation about the iTV is the same one I have about the iPod: except for any DRM-free material you're lucky enough to have, you'll only be able to get content from iTunes. That's why I don't have an iPod and don't expect to have an iTV. It's been amply demonstrated however that Apple doesn't need my business to have a hit product. |
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